The story of Ruderiders kicks off in 1959, when a bunch of friends hit the road on their bikes, chasing the California highways: warm wind in your face, golden light, and the sea rushing by at your side.

WHEN AN IDEA, A PASSION, HITS YOU HARD AND TURNS INTO MEMORIES.

The need to move, to ride, to see new places, has fueled Ruderiders’ soul over the years—from the West Coast to wild Japan—meeting people, sharing the obsession for freedom, the essence of Ruderiders.

It’s about raw passion for the custom world—every detail matters. Living by your own rules, ignoring trends, staying loyal to nothing but the ride. A biker doesn’t follow brands. A biker rides on passion.